As we all know, the higher the weight of 網(wǎng)站, the higher the ranking. However, many people find0xbbea optimization in 網(wǎng)站建設(shè) for a long time, the keywords are also done every day, but the 網(wǎng)站 ranking is not up. Why is this? The root cause of 網(wǎng)站 is not that the 網(wǎng)站 weight is not high. The weight of 網(wǎng)站 is the trust value of the search engine for 網(wǎng)站. The better the user experience, the larger the amount of access to 網(wǎng)站, the longer the access time, and the lower the bounce rate, the higher the weight. The 網(wǎng)站 weight value can be queried on the webmaster tool, love station, etc. 網(wǎng)站, the enterprise can grasp the weight of its own 網(wǎng)站 in real time.

一、保質(zhì)保量地更新網(wǎng)站內(nèi)容

In order to improve the 網(wǎng)站 weight and improve the 網(wǎng)站 ranking, the most important job is to update the 網(wǎng)站 content. The key points are:

-01-更新速度要保證

網(wǎng)站 update this work to be fixed, regular, quantitative, that is, who is responsible for updating the corresponding content, when to update, how many articles, to prepare detailed plans, and follow-up implementation, leading regular inspections.

Under normal circumstances, the 網(wǎng)站 with high weight is updated very fast, and every day 365 days, regardless of holidays, there are updates every day. For 網(wǎng)站 with low weight, if you want to quickly increase the weight of 網(wǎng)站, you must have no less than 3 times of content updates every day. There are many companies that require no less than 5 updates. Enterprises can quantify according to their own situation.

-02-更新內(nèi)容不跑題

xx 所有更新的內(nèi)容要符合經(jīng)營理念、經(jīng)營范圍、網(wǎng)站主題等，并緊緊圍繞網(wǎng)站的關(guān)鍵詞編輯文章，做到不跑題、不漏題，這樣才能保證更新的內(nèi)容與搜索結(jié)果的匹配度較高，為精準(zhǔn)搜索，滿足搜索引擎的抓取條件。

-03-內(nèi)容質(zhì)量要精煉

網(wǎng)站所更新的文章等相關(guān)資料的質(zhì)量要高，這主要包括原創(chuàng)文章、獨(dú)特視角的技術(shù)解決方案、用戶關(guān)注度較高的新品發(fā)布、行業(yè)動(dòng)態(tài)、公司新聞等，要求原創(chuàng)性、時(shí)效性、新穎性、吸引力較強(qiáng)，這樣才能保證客戶通過搜索引擎有效地找到網(wǎng)站，找到企業(yè)。

二、不斷優(yōu)化網(wǎng)站內(nèi)部鏈接

網(wǎng)站在建設(shè)初期，已經(jīng)設(shè)定好網(wǎng)站的地圖結(jié)構(gòu)。但是隨著網(wǎng)站內(nèi)容不斷更新，要求網(wǎng)站自身的內(nèi)部鏈接要不斷的優(yōu)化，保證網(wǎng)站每個(gè)更新內(nèi)容所在的頁面之間有良好的連貫性，讓用戶在第一時(shí)間內(nèi)找到想了解的內(nèi)容，增加客戶在網(wǎng)站上訪問停留的時(shí)間，降低網(wǎng)站的跳出率，保持網(wǎng)站自身的健康狀況。

三、不斷增加網(wǎng)站外部鏈接

網(wǎng)站的外聯(lián)是網(wǎng)站強(qiáng)有力的外部支撐，好的外鏈能夠給網(wǎng)站引流，帶來很多訪問量，增加網(wǎng)站自身的流量。搜索引擎會根據(jù)這些判斷網(wǎng)站的質(zhì)量，從而增加app開發(fā)

網(wǎng)站的權(quán)重。新架設(shè)的網(wǎng)站一定要循序漸進(jìn)地建立有效地、數(shù)量足夠多的外鏈。建立網(wǎng)站外部鏈接一定要在權(quán)重高的網(wǎng)站上進(jìn)行，否則會是無用功。

xxxx 四、堅(jiān)持不懈開展網(wǎng)站推廣

所有的網(wǎng)站剛剛假設(shè)后，通常是沒有權(quán)重的.網(wǎng)站的權(quán)重會隨著網(wǎng)站的不斷優(yōu)化，運(yùn)營，推廣而逐漸的提高，排名才能夠逐漸地提升，就算網(wǎng)站排名提升到了搜索引擎第一頁，也不意味著萬事大吉了，還需要更有效地維護(hù)，這是一項(xiàng)長期堅(jiān)持，不斷總結(jié)分析，不斷改革的工作。

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